Certificate in Business Acumen

Why Attend

Strong business acumen can accelerate strategy execution. Business acumen is defined as a deep understanding of how an organization operates and prospers in its sector. It includes a thorough understanding of what drives profitability and cash flow, an insight into developing a market-focused approach to the business, and an overall big picture understanding of the business and its interrelationships.

Successful organizations understand that leaders and employees throughout the organization must have the appropriate capabilities in different areas to sustain growth. These capabilities include financial acumen, market orientation, strategic perspective, and operational knowledge. Together, these capabilities form a solid business acumen platform.

Business acumen training is a “must-have” across all levels of audiences within an organization as it is critical for success in a global business environment. Participants who successfully complete this course will develop their business acumen skills which will give them the capability to add instant value to their organization.

Course Methodology

The course uses a mix of interactive techniques, such as analytical tools, case studies, presentation development, presentation delivery, and individual feedback.

Course Objectives

By the end of the course, participants will be able to:

• Articulate the importance of the big picture in business planning
• Identify marketing drivers and analyze the competition using strategic frameworks
• Define important operational drivers and measure performance using standards correlated with value creation
• Streamline processes and apply people optimization tactics in the organization          
• Improve the decision-making process in their organizations through developing financial acumen
• Examine the different external environmental factors affecting an organization’s ability to succeed

Target Audience

This course is ideal for leaders, managers, and professionals who want to improve their business acumen capabilities. 

Target Competencies

• Business acumen
• Financial acumen
• Strategic focus
• Operational capability
• Market orientation