Marketing Research Skills

This course in Marketing Research Skills, designed by This course offers this course to provide a basic understanding of the research methodology and its implementation in marketing.

Participants will also learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.

Who should attend?

• Marketers and Managers.

• Marketing Professionals.

• Business and start-up owners.

• Professional Marketing students.

• Those responsible for developing market research.

• Those wishing to develop their capabilities in this field.