DMI Pro: Certified Digital Marketing Professional (CDMP)

Why Attend

The DMI Pro: Certified Digital Marketing Professional (CDMP) course, also known as the “Professional Diploma in Digital Marketing” in association with the Digital Marketing Institute (DMI), is the world’s most recognised digital marketing qualification. It provides participants with a 360 degree approach to Digital Marketing concepts.  Participants will experience cutting edge methodologies and best practice, as well as breakthrough technologies and research in the Digital Marketing arena.

This certified course covers multiple principles of Digital Marketing, including social media marketing, SEO, Google Ads, content marketing and much more. At the end of the course, participants will receive membership to the Digital Marketing Institute and their online portal of extensive resources and membership forums. Participants will also be given the opportunity to take the Certified Digital Marketing Professional (CDMP) exam in order to earn the Professional Diploma in Digital Marketing.

Course Methodology

This course uses the official Digital Marketing Institute (DMI) portfolio of training materials, including interactive presentations, videos, live practice exercises, and group activities.

Course Objectives

By the end of the course, participants will be able to:

• Understand Digital Marketing fundamentals and channels
• Know how to develop marketing content and analyse campaign results
• Demonstrate social media channel algorithms, how they work, and create and manage ads
• Apply Search Engine Optimization techniques on and off page
• Utilise Google Ads Search network, Google Display Network and YouTube Ads
• Understand how to apply digital reports, results, Ad sets and overall Ad performance in order to optimise the marketing function
• Apply and design a Digital Marketing strategy framework.  

Target Audience

This course is suitable for anyone seeking to gain a leading and recognisable qualification in Digital Marketing. This includes, but is not limited to; marketing professionals, brand managers, social media managers and specialists, sales managers and associates, Digital Marketing professionals, and media and communication specialists.

Target Competencies

• Digital Marketing channel integration
• SEO
• Google Ads Platform
• Content creation
• Digital Marketing strategy

Note

This course is accredited by the Digital Marketing Institute (DMI). Participants attending this course receive membership to DMI, complimentary access to DMI resources and the opportunity to take the Certified Digital Marketing Professional (DMI Pro) exam after the course. Once successful, participants will be awarded the "Professional Diploma in Digital Marketing" and can use the designation "CDMP".